Donald Trump Jr. Joins Board Of ‘Woke-Free’ Retailer PublicSquare, Report Says

Topline

Donald Trump Jr. will join the board of directors of the parent of the right-wing ecommerce site PublicSquare, Bloomberg reported Tuesday, the President-elect’s son’s latest conservative business venture ahead of his father’s second presidential term.

Donald Trump Jr. takes the stage during a campaign rally for his father in October.

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Key Facts

Trump Jr. may join the board of the parent company PSQ Holdings as soon as Tuesday, according to Bloomberg, citing anonymous sources.

A self-described “woke-free” marketplace focused on “valuing life, family, and liberty” in its operations, PublicSquare’s online retail platform resembles Amazon’s interface, listing goods from third-party sellers.

Regulatory filings already list Trump Jr. as an “investor and advisor” in PublicSquare.

PublicSquare did not immediately return Forbes’ request for comment.

Surprising Fact

Shares of the publicly traded PSQ Holdings surged more than 100% in limited trading following the announcement. The company’s $72 million market capitalization at Monday’s market close makes it more vulnerable to massive swings. Its $4.60 premarket share price is a fraction of its peak $35 share price set shortly after the company began publicly trading last July following a reverse merger.

Key Background

Trump Jr.’s reported directorship comes a few weeks after news broke he would pursue a conservative corporate career rather than an official role in his father’s administration, joining the venture capital firm 1789 Capital, which describes itself as a fund seeking investments in startups focused on Trump-aligned areas like deglobalization. Trump Jr. is worth $50 million, according to Forbes’ estimates, and he also serves on the board of Trump Media & Technology Group, the parent of his father’s social media platform Truth Social. Still, the younger Trump has some role in his father’s political orbit, pushing for JD Vance’s selection as running mate and helping to vet candidates for the Trump administration. He’s reportedly serving as a “loyalty scanner,” and described his role as making sure “bad actors are not getting into the administration.”