Topline
Donald Trump is hawking a new line of perfume, cologne and Trump-branded watches celebrating his election win, he announced late Friday, the latest merchandise the president-elect sold or promoted, adding to an earlier cologne, NFT trading cards and autographed guitars for more than $10,000.
The president-elect has hawked other products since his election win, including another line of … [+]
Key Facts
The “Trump Fragrances” website features a cologne and perfume labeled “Fight, Fight, Fight,” the phrase Trump appeared to say after an assassination attempt on him during a campaign rally in July.
The fragrances—priced at $199 each—include scents that “[embody] strength, power and victory” with “rich, robust notes” for men and “delicate floral notes and a burst of citrus” for women.
Trump, who previously promoted a line of “Trump Watches” ranging up to $100,000, announced several new additions, ranging from $499 to a collector set valued at more than $5,300.
Among the new watches are a silver “Trump Racer” valued at $2,999 and a $899 “First Lady” edition featuring Trump’s name and signature.
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Key Background
Trump promoted other merchandise throughout his campaign and after his election win, as the president-elect faces hundreds of millions of dollars in unpaid legal fees. He announced a series of “Trump Watches” valued up to $100,000 in September, following the debut of $100 silver coins—sold at a higher price than the market value of silver—and 1,000 pairs of limited edition sneakers, $60 Trump-branded Bibles and NFT cards. He hawked an earlier line of cologne and perfume labeled “Victory” shortly after Election Day valued at $119. Last year, Trump offered a “Mugshot Edition” of digital trading cards featuring a bonus offer for a piece of his suit from his Fulton County, Georgia, mug shot and dinner with Trump at Mar-a-Lago.
How Much Has Trump Made From His Merchandise?
Most of the revenue Trump has received from his merchandise came from his NFTS, which reportedly earned him about $7.2 million in licensing fees. The Trump-branded bibles generated about $300,000 in sales, while his $399 sneakers sold out, adding another $399,000. His signed and unsigned “American Eagle” electric guitars sold out at $11,500 and $1,500 each, respectively, generating a combined $4.6 million in sales. It’s not immediately clear how much Trump earned from his earlier release of watches or silver coins.
Forbes Valuation
Trump is the 546th-richest person in the world, with a fortune valued at $6.1 billion, according to our latest estimates.
